Ad Revenue Calculator
Estimate your monthly ad revenue based on traffic, ads per page, and CPM. See how header bidding and viewability improvements could boost your earnings.
Monthly revenue
$1,275
Yearly revenue
$15,300
Filled impressions
255,000
Header bidding could add ~$446/mo
Publishers who implement header bidding typically see 20-50% CPM increases. This estimate uses a conservative 35% uplift.
Key factors that affect ad revenue
Frequently asked questions
How much ad revenue can my website make?
Ad revenue depends on three main factors: traffic volume (pageviews), number of ads per page, and your CPM/eCPM. A site with 100,000 monthly pageviews, 3 ads per page, and a $5 eCPM could earn roughly $1,500/month. Premium niches like finance can see 3-5× that amount.
How do I calculate ad revenue?
Monthly Ad Revenue = (Monthly Pageviews × Ads Per Page × CPM) / 1,000. For example: 50,000 pageviews × 4 ads × $3 CPM / 1,000 = $600/month. This is a baseline estimate — actual revenue varies with viewability, fill rate, seasonality, and audience geography.
What CPM should I use for my estimate?
Use your actual eCPM from your ad network dashboard for the most accurate estimate. If you don't have data yet, use these rough benchmarks: general content $1-3, lifestyle $2-5, technology $4-10, finance $8-20. US/UK traffic typically commands 2-3× higher CPMs than developing markets.
How can I increase my ad revenue?
The top levers are: 1) Implement header bidding to increase CPMs by 20-50%, 2) Optimize ad placements for viewability, 3) Add more ad formats like video and native, 4) Grow traffic through SEO and content, 5) Improve fill rates by adding more demand partners, 6) Fix ads.txt errors that block bids.
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